I build the systems, structure, and infrastructure that turn GTM chaos into compounding growth — across CRM, compensation, pipeline intelligence, and enablement.
I've spent my career turning disconnected sales, marketing, and CS motions into integrated revenue engines. From standing up Customer Success from scratch to rebuilding compensation architecture across multi-product lines, I operate at the intersection of systems thinking and GTM execution.
Since November 2024, Head of Revenue Operations at Curve Dental (NewCo LLC), where I own RevOps across Curve Dental, Flex Dental, and DentalHQ — and actively targeting a Director / VP RevOps role at a Series B/C+ company.
I don't do generic audits. I diagnose the specific constraint limiting your revenue motion and build the system to remove it.
Stage definitions, coverage models, forecast cadences, and pipeline health metrics that give leadership a real-time view of what's closing and what isn't.
Incentive plans that drive the right behaviors — built from first principles with clean logic, automated calculations, and zero ambiguity for reps.
CRM hygiene, lead routing, workflow automation, and data infrastructure — the connective tissue that keeps sales, marketing, and CS aligned.
NRR-focused CS operations: health scoring, expansion playbooks, QBR cadences, and the reporting that makes churn visible before it happens.
Each case study reflects a real constraint, the system I built to remove it, and the measurable outcome. No vanity metrics.
Payment abandonment at 20% was quietly eroding expansion revenue. I instrumented the full Stripe checkout funnel, identified the failure points by cohort, and rebuilt the flow logic — resulting in a 5x reduction in abandonment and an 8-point gain in revenue share within the same customer base. Zero infrastructure spend; pure systems work.
65% of monthly bookings were landing in the final 3 days — creating a perpetual fire drill and a distorted pipeline signal. Redesigned the incentive structure and deal flow cadence to redistribute bookings across the full period, yielding +22% YoY growth and a clean forecast.
Designed compensation plans across multi-product lines using first-principles logic, built in Google Sheets with Apps Script automation for calculation and payout. Result: zero commission disputes across all plan cycles — a metric that speaks for itself.
Restructured incentive architecture to align rep behavior with company-level retention and expansion goals — not just new logo count. Built quota models that reflected true capacity and designed SPIFFs with measurable tie-outs to product adoption.
I'm actively exploring Director / VP RevOps roles at B2B SaaS companies ready to operationalize their GTM motion. If that's you, let's talk.